Get credit toward iPhone 15 or iPhone 15 Pro when you trade in iPhone 11 or higher.Get credit toward iPhone 15 or iPhone 15 Pro when you trade in iPhone 11 or higher.1 Shop iPhone

Why buy iPhone anywhere else?

When it comes to purchasing a new iPhone, there’s no better place to buy than Apple. For all your questions about carrier support, payment options and getting your new iPhone set up, we have all the answers you need.

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Find a store

We’ll make sure it works with your carrier.

  • Can you connect my new iPhone to my carrier?

    For sure. We can easily activate your new iPhone so you can keep your same number and rate plan, saving you a trip to the carrier’s store. Show more Show less

  • Will my new iPhone
    be unlocked?

    Every iPhone you buy from us online or in an Apple Store is unlocked. With an unlocked iPhone, you’re free to go with the carrier of your choice. Show more Show less

  • What about carrier plans with my new iPhone?

    You can easily stick with the carrier plan you have. If you’re looking to switch, stop by your nearest Apple Store. We can talk about what’s best for you. Show more Show less

  • Is it cheaper to buy from my carrier?

    Not necessarily. While many carriers have special offers for buying an iPhone, most of those promotions are also available in an Apple Store. Let us know what you’re looking for. There’s a good chance we can find an option that works for you. Show more Show less

Have more questions about carrier support?

Chat now

Let’s talk payment options.

  • Do I have to pay for my iPhone all at once?

    No, not at all. You can pay in full, or pay in convenient monthly instalments.

  • Can I trade in my old iPhone?

    Absolutely. We offer competitive trade‑in values that you can use to lower the cost of your new iPhone, or get back on a gift card.1 If your trade‑in doesn’t have any monetary value, we can recycle it for free. And if you have a few old devices lying around, you can trade those in, too.

Have more questions about payment options?

Chat now

We’ll help get your new iPhone set up quickly.

  • Can you help me set up my new iPhone?

    You bet. Whether you buy online or in an Apple Store, it’s quick and easy to get your new iPhone set up the way you like. Whether you visit us in a store or book an Online Personal Session, we’ll help you transfer your data, contacts and photos, show you how to set up privacy and security features like Face ID or Touch ID and more. Show more Show less

  • Is it hard to move everything over to my new iPhone?

    Not at all. If you back up your data on your current iPhone to your computer or iCloud before you come in or before your Online Personal Session, we can move everything over in a snap. If you’re not able to back up beforehand, we can move all your data over using Quick Start when we set up your new iPhone.

    If you’re switching to iPhone from Android, you can securely transfer your stuff in just a few taps with the Move to iOS app. And with iOS 17, you’ll have temporary access to all the iCloud storage you need to back up all your apps and data — so moving everything to your new iPhone is easier than ever.
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  • Is all my
    information safe?

    Totally. We take privacy very seriously at Apple. What’s on your iPhone is your business. Getting your new device set up the way you like it is ours. If you trade in with us online, we’ll show you how to erase all the data from your iPhone before you send it in. And if you trade in at an Apple Store, we’ll erase all the data right then and there. Show more Show less

  • What do I get with AppleCare+ coverage?

    Your new iPhone comes with one year of hardware repair coverage and 90 days of tech support. With AppleCare+, you can extend that coverage to two years, including unlimited incidents of accidental damage protection, each subject to a service fee of $39 for screen or back glass damage, or $129 for other accidental damage. And, you’ll get priority access to Apple experts by chat or phone.2 Show more Show less

Have more questions about setting up your iPhone?

Chat now

Which iPhone is
right for you?

iPhone 15 Pro

The ultimate iPhone.

Buy

View in AR

6.7″ or 6.1″

Super Retina XDR
display3

ProMotion technology

Always-On display

Titanium with textured
matte glass back

Action button

Dynamic Island

A magical way to interact with iPhone

A17 Pro chip
with 6-core GPU

Pro camera
system

48MP Main Ultra Wide Telephoto

Super-high-resolution photos (24MP and 48MP)

Next-generation portraits with Focus and Depth Control

Up to10x

optical zoom range

Emergency SOS

Emergency SOS
via satellite4

Crash Detection5

Up to 29 hours
video playback6

USB-C

Supports USB 3 for
up to 20x faster transfers7

Face ID

iPhone 15

A total powerhouse.

Buy

View in AR

6.7″ or 6.1″

Super Retina XDR
display3

 

 

Aluminum with colour‑infused glass back

Ring/Silent switch

Dynamic Island

A magical way to interact with iPhone

A16 Bionic chip
with 5-core GPU

Advanced
dual-camera system

48MP Main Ultra Wide  

Super-high-resolution photos (24MP and 48MP)

Next-generation portraits with Focus and Depth Control

4x

optical zoom range

Emergency SOS

Emergency SOS
via satellite4

Crash Detection5

Up to 26 hours
video playback6

USB-C

Supports USB 2

Face ID

iPhone 14

As amazing as ever.

Buy

View in AR

6.7″ or 6.1″

Super Retina XDR
display3

 

 

Aluminum with
glass back

Ring/Silent switch

 

A15 Bionic chip
with 5-core GPU

Dual-camera system

12MP Main Ultra Wide
 

 

Portrait mode with
Focus and Depth Control

2x

optical zoom range

Emergency SOS

Emergency SOS
via satellite4

Crash Detection5

Up to 26 hours
video playback6

Lightning

Supports USB 2

Face ID

iPhone SE

Serious power. Serious value.

Buy

View in AR

4.7″

Retina HD
display

 

 

Aluminum and
glass

Ring/Silent switch

 

A15 Bionic chip
with 4-core GPU

Single-camera system

12MP Main  
 

 

Portrait mode with
Depth Control

1x

optical zoom range

Emergency SOS

 

 

Up to 15 hours
video playback6

Lightning

Supports USB 2

Touch ID

Need some help? Chat now, call 1-800-MY-APPLE or find a store.

Discover even more when you’re ready.

After your new iPhone is set up just the way you like it, ask about our free Today at Apple sessions. Learn essential photo skills. Bring your videos to life in all-new ways. Or see how easy it is to create music.

Find a session near you